FunLuvin’ Fleecewear is a bold and colorful fleece apparel brand founded by Kelli O’Keefe in 2017, inspired by her mother’s handmade fleecewear and the vibrant spirit of music festivals.

As FunLuvin’ grew, Kelli struggled to find a cost-effective supplier for her products—an issue that put the future of the business at risk.

Finding a reliable sourcing partner that could keep up with demand—without compromising quality—became a major roadblock. Kelli partnered with Cavela to streamline her sourcing process. Cavela helped her transition from her previous supplier, ensuring a smooth switch while maintaining product integrity and timelines.

By switching to Cavela, FunLuvin’ Fleecewear cut production costs by an incredible 60%, freeing up capital for marketing, new product development, and growth.

It wasn’t just about cost savings. Cavela also gave Kelli peace of mind.

With clear communication, transparent timelines, and a proactive approach to problem-solving, Cavela became more than just a sourcing agent. They became a partner invested in the long-term growth of the brand.

With lower costs and a more efficient supply chain, Kelli is now focusing on scaling FunLuvin’ through new product lines and retail partnerships.

Cavela continues to support her as she explores new markets and expands her vision, proving that the right sourcing partner can be a game-changer for independent brands.

“The bottom line is that switching from my previous supplier to Cavela cut my production costs by 60%.”

— Kelli O’Keefe, Founder of FunLuvin’ Fleecewear