The Longhairs is a men’s grooming and haircare brand, founded 10 years ago and known for landing a deal with Mark Cuban on Shark Tank.

Despite their success, they were struggling behind the scenes. The sourcing process was disorganized, inefficient, and hard to manage.

“Prior to Cavela the sourcing process was all over the place — it was a shit show.”

Emails were scattered, communication with suppliers was inconsistent, and important details were constantly falling through the cracks.

That changed when they started working with Cavela.

“They made it easy for us to find new manufacturers for anything with very little time required from our end.”

“Cavela keeps it all nice and neat in a single organized place, which is HUGE.”

They also saw massive cost savings—far more than expected.

“If they would have beat [our pricing] by 10–15% that would have been good. They beat it by 65%.”

Cavela didn’t just connect The Longhairs with new manufacturers—we also managed the entire quoting and negotiation process, presenting clear pricing from qualified suppliers.

Everything—supplier communication, pricing, documentation—was finally in one place.

“Having sourcing, communication and pricing all together makes it easy for record keeping and reference. It's a gamechanger.”

— Lindsay Barto, Founder of The Longhairs