Peach Surf creates surf hats designed to stay on in the water and protect from the sun.

Founded in Northern California by surfing lover Emily Li. She started the company after working in tech as a product manager and realizing there were no functional surf hats that stayed on and looked good.

Before Cavela, she was constantly dealing with prototype mistakes, chasing suppliers, and losing money on bad production runs.

Emily felt like sourcing and manufacturing was becoming overwhelming. Instead of focusing on new products and growth, she was stuck trying to find reliable suppliers that could meet her stringent requirements.

“Cavela took away all the cognitive load. They managed everything end to end. I didn’t have to worry about who to trust, what to sign, or how to ship. It was like having a magic concierge who just handed me the perfect hats.”

Cavela handled everything end to end. Negotiating with suppliers, overseeing production, onsite QA, and delivery to her warehouse. Cavela made sure her exact requirements were met. No compromises.

“Cavela made it possible for me to focus on building my brand instead of fighting manufacturing battles.”

Peach Surf is now scaling production and expanding into new designs.

"I got access to the highest quality suppliers  without  needing to do any of the work"

— Emil Li, Founder of Peach Surf